Getting to Know Your Market and Business Model

These social enterprise start-up sessions provide a crash course in setting up your social enterprise, designed to take you through the various aspects of developing a robust business case. We will help you to take your incredible idea and turn it into a successful profit making enterprise, ensuring that social purpose remains at its heart.

Choose to dip in and dip out or complete the full programme… whatever works for you.

To sign up for this event, visit the Eventbrite page.

This session will explore the market for your business, and take a closer look at your business model. It will cover the following topics:

Is there a market for your idea?

What’s your offer and who’s going to buy it?

Market research:

  • How big is the market?
  • Customer profiling
  • Mapping competitors

Refining your business case

What is your business model?

  • How will my business idea make money?
  • Pricing and costing your offer
  • Funding start-ups
  • Longer term financial planning
  • Managing the gap

These events are delivered by the Real Ideas Organisation (RIO) as part of the Engine Room programme, a business support programme for pre start-up and start-up businesses in Cornwall that have a social purpose at the core of their business idea.

RIO is a pioneering social enterprise which uses its extensive experience of setting up and running their social enterprises to support others across a range of sectors to develop their own business ideas and enterprises. Find out more here.

The Engine Room programme is delivered in partnership with the Real Ideas Organisation (RIO), School for Social Entrepreneurs Cornwall (SSE) and Cornwall Neighbourhoods for Change (CN4C). It is funded by the European Regional Development Fund (ERDF).

For more information, email